Creatorade Launches, Empowering Local Content Creators

Creatorade Media has launched as a local influencer marketing company founded by former executives of one of Canada’s largest local media firms. With media consumption shifting towards social media platforms, Creatorade aims to empower local digital content creators.

Carter Friesen, Co-Founder and Chairman of Creatorade, emphasizes the shift in content consumption, stating, “People are consuming more content created by other people, instead of media brands. Our mission is to provide local digital content creators with the opportunity to own and develop their own brands, control their content, and build a stable income.”

Creatorade’s influencers are not just popular on TikTok, Facebook, and Instagram; they are trusted figures within their communities.

Doug Campbell, Creatorade Co-Founder and CEO, notes the changing dynamics in media and states, “Our goal is to give trusted local content creators a new direction, one that benefits their communities, audiences, and local businesses.”

Currently operating in Lethbridge, Alberta, and Kenora, Ontario, Creatorade plans to expand to serve small and medium-sized North American markets, aiming to establish itself as a leader in the local media and marketing landscape.