Customer Results
Tourism Kenora wanted to light up the winter season by making Kenora the go-to winter wonderland by driving traffic to their website for tourists to learn more about their offering.
Tourism Kenora teamed up with local creator @KimDoes807 and the mega-travel influencer, @LeroyandLeroy, leveraging their compelling content to showcase Kenora’s unique winter experiences.
The campaign went viral, reaching 319,641 people on social media, generating 15,061 website clicks, and bringing in 7,500 new users to visitkenora.ca, with a dazzling 29,000 new interactions on the site.
Our influencers turned Kenora into a winter hotspot, driving unprecedented traffic and engagement. This campaign truly illuminated Kenora as a premier winter destination!”
Baba’s Perogies wanted to spotlight their beloved food items and introduce new menu offerings, aiming to drive awareness, traffic, and sales in Saskatoon.
Creatorade launched a social media campaign featuring local influencer videos. The campaign focused on showcasing Baba’s Perogies’ delicious offerings in an authentic and shareable way, designed to resonate with the local community.
The campaign went viral and reached over 530,000 people, generating massive buzz in Saskatoon. It achieved 8,112 likes/loves, 2,172 shares, 821 saves, and 880,787 video plays, significantly amplifying brand visibility. Nearly 30,000 link clicks drove traffic to Baba’s website and social media, boosting sales.
This campaign was big for Baba’s Perogies. The social media buzz brought people through our doors like never before—business is booming thanks to local influencer marketing!”
Lakeview Insurance sought to increase visibility and clientele in the tight-knit communities of Steinbach and Ste. Anne. However, breaking through in smaller markets required innovative tactics to engage and build trust with the local audience.
Lakeview Insurance collaborated with Manitoba influencer @JasminLaine to create engaging social media content and a contest to generate local leads. On the fly content optimizations ensured continuous audience participation and conversion.
The campaign exceeded expectations, reaching over 15,000 locals on social mediaI and generating 121 business leads, bringing significant local attention to Lakeview Insurance’s services in the small communities.
Creatorade Media helped us connect with our community in a new, refreshing way that delivered on its promise. We’re excited to keep building on this momentum.”
Raise brand exposure for Taylor Made Pet Products to establish them as the preferred pet product provider in Kenora, with the goal of increasing store traffic and sales.
Taylor Made Pet Products collaborated with local content creator @KimDoes807 to produce engaging video and image content which were used in targeted social media ad campaigns to effectively reach the local audience.
Taylor Made Pet Products noticeable a considerable increase in foot traffic to the store. Customers frequently mentioned the videos, indicating strong engagement with the content. Additionally, Taylor Made Pet Products has seen an uptick in sales since the campaign launched.
This is a fresh and powerful way to reach our community and bring new customers into our store. We’re thrilled with the results.”
In a saturated market of Vietnamese cuisine and restaurants, Ngon Ngon faced the struggle of standing out, attracting new customers, and increasing sales.
Ngon Ngon leveraged local influencers to reach new customers in Saskatoon via social media. They collaborated with influencers to highlight what set their establishment apart from others, spreading the word about authentic family recipes, a commitment to using high-quality ingredients, and home-style dining experience.
The impact was remarkable. Prior to the influencer marketing video, Ngon Ngon’s monthly revenue ranged from $60,000 to $80,000. In the month following the campaign, their revenue skyrocketed to an impressive $120,000 per month—the highest they had ever achieved.
We were floored by the results. Local influencer marketing has made a big impact on our business, and look forward to continuing to work with you!”
Lions Creek aimed to elevate brand awareness by educating consumers on the superior quality of their award-winning oils, positioning them as the premium choice over grocery store alternatives.
By partnering with influencer, Leroy and Leroy, Lions Creek utilized creative content to captivate audiences and underscore the advantages of their high-quality products.
The campaign reached an impressive 80,884 people, achieved 95,641 impressions, and garnered 2,593 likes/loves, 113 shares, and 1,182 link clicks, driving substantial traffic and engagement.
Isla-Grace, a premier sleep coaching certification service, needed a way to generate leads that converted into sales in a short amount of time, as their previous marketing providers under-delivered on their promise, leaving the company behind on their sales targets.
Creatorade developed a social selling campaign that featured a strategy designed to generate tons of leads with a can’t-miss time-based offer so they’d be primed to purchase Isla-Grace’s products inside a short sales cycle.
Within just 4 short weeks, Isla-Grace’s social campaign drove in 243 leads at $6 each, and sold over $52,000 in revenue, while only spending $1,900.
We got burned by a few agencies and sales were struggling as a result. On a referral from a friend, I reached out to Creatorade, and they pitched me a very creative idea. They executed and delivered quickly. Sales flowed in and we’re back on track.”
Oakberry, the açai bowl franchise was opening a new location in Kitsilano, and wanted to generate awareness to a local demographic that was younger and health-conscious with content that would reach and engage them.
Oakberry invited local Kitsilano health & fitness influencers on their opening day and asked them to create videos showcasing Oakberry’s healthy açai bowls, and post it to Instagram, Facebook, and TikTok, in hopes their Kitsilano audience would engage them.
Oakberry generated over 1 million impressions, sold over 1,000 bowls on the first day (the most in Oakberry history), and smashed their sales target of $45,000 in their first month with $130,000.
Here’s the thing, it wasn’t Oakberry saying our açai bowls were great. It was customers telling other customers our bowls were great. That’s the power of local influencer marketing, it’s 100% authentic—and gets way higher results than any form of marketing we’ve used.”
Owner, Tracy Hall was looking for a way to generate positive customer perceptions around her business that has been diminishing due to the socioeconomic circumstances of the store’s location.
Creatorade selected a homegrown Kenoran influencer the community loves and trusts to create a fun and feel-good campaign that offered 3 lucky customers free groceries during the holiday season. The ads were filmed in-store, showcasing the employees and customers sharing upbeat and sincere interactions with the influencer.
The campaign generated over 55,000 video views, 28,000 likes, 1,100 shares, and 1,150 contest entries, and 3 happy winners. Tracy says the positive buzz around her store is palpable and has experienced a noticeable uptick in revenue since the campaign.
As a business owner, I need to find ways to communicate my business in a positive light. I’m not sure there’s a better way to do that than telling the story on camera and sharing it across social media where people will see it and engage with it.”
Southern Glazers Wine & Spirits, a distributor of Whispering Angel Rosé in Southern Ontario was struggling to get sales traction with the rosé brand with traditional marketing strategies. They needed a solution that would target the brand’s core audience of “lifestyle” women between the ages of 22-55.
Creatorade provided local influencer marketing that targeted their core audience on social media in affluent communities in Southern Ontario. The influencer used one of her creative, fan-favourite recipes featuring Whispering Angel Rosé with a call to action that drove followers to a Whispering Angel ecommerce site.
The campaign reached 40,932 people, who viewed, liked, commented, and shared the influencer’s post. Whipsering Angel Rosé saw 10% lift in sales measured by the revenue generated from the ecommerce page.
We needed to update our marketing and be on the channels where our audience frequents. Local influencer marketing facilitated that in a very scientific way. They targeted our exact persona with the content from social media personalities they already loved, and tracked everything from click to sale.”
Creator Marketing Advisor
Colton Slipetz
With eight years of experience in marketing, sales, and customer service, I’m dedicated to helping local businesses thrive online. As a former Business Development Representative at a Saskatoon marketing agency, I excel in building relationships and identifying advertising gaps for business growth. Outside of work, I enjoy hitting the gym, running, and spending time with my wife, who’s in nursing school. I look forward to connecting and supporting our community!
Creator
Leroy and Leroy
Leroy & Leroy are just a couple of prairie fellas here to show fellow canucks that there’s always something to do, no matter where ya are. Watch our videos and follow along for helpful tips to make sure ya never get bored out there, eh?
Leroy & Leroy have over 1 million followers across Facebook, Instagram, and TikTok! Plus their biggest following per city comes from Calgary – with over 130K Followers!
There’s always something to do!
Erin Lucas
Erin has built a trusted relationship with consumers across the region through her years in local radio broadcasting connecting with audiences in Lethbridge & Southern Alberta.
Erin has taken what she did best on-air, providing local content and information in an entertaining way, and shifted her presence to social media putting herself in front of a more attentive and engaged audience. Erin is all about weaving authentic stories and building genuine connections within Lethbridge through exploring area trends, exchanging valuable insights and letting you know what’s happening this weekend!
KimDoes807
Local content creator Kim Leduc has built a trusted relationship with consumers across the region through her years in local radio broadcasting connecting with audiences in Kenora, Dryden, Sioux Lookout and Thunder Bay.
Kim has taken what she did best on-air, providing local content and information in an incredibly entertaining way, and shifted her presence to social media channels putting herself in front of a more attentive and engaged audience.
Jasmin Laine
Born and raised in Manitoba, Jasmin Laine has immersed herself in the community, building relationships and trust with people from all walks of life and all ages – thanks to her decade long career as a broadcaster in Winnipeg.
After being honoured by the Western Association of Broadcasters with the Leaders of Tomorrow award in 2024 for her outstanding community involvement, Jasmin is excited to continue sharing the stories of Manitoba’s amazing businesses and people, but in a new & better way!
Aly Myers
Aly brings almost two decades of experience in management and marketing roles to the Creatorade team. From large retail brands to local businesses, she has excelled at leading teams to achieve success and has helped many local businesses grow through marketing.
Aly loves helping businesses find creative solutions that work. She is driven and determined to help YOUR business succeed through creator marketing! Aly has seen firsthand how creator marketing can impact local businesses, as she has often worked alongside her husband, Leroy. She is looking forward to helping your business grow.
Todd Vallee
Todd has helped many businesses in Southwest Saskatchewan with marketing over the years. He loves nothing more than piecing together the right campaign to resonate with potential clients.
With the mindset that “assists are just as important as goals” and a touch of creativity, Todd is driven to work with clients to achieve results.
Kyle Clarke
With over 10 years of strategic marketing experience, Kyle is passionate about helping local businesses thrive and grow. His journey began managing marketing campaigns and initiatives for some of the largest brands across Canada, and now he is dedicated to enabling local businesses to achieve the same level of brand awareness as the big players.
Kyle has assisted over 1,000 local businesses throughout their marketing journeys. His zest for creativity, combined with the influence of some of the market’s most prominent figures, is poised to make a lasting impact.
His goal is to be the trusted local expert for the businesses he works with, helping them become trusted sources within their respective communities.
Regional VP, Saskatchewan
Leslie Campbell
With over 17 years of media experience in Saskatchewan and Alberta, Leslie has dabbled in everything from Radio DJ to General Manager. Her career has been a playlist of roles including Promotions Coordinator, Music Scheduler, and Sales Manager. She even had the thrill of curling with Team SK at the Dominion Curling Nationals in Richmond, BC, in 2012—farm kid skills for the win!
Leslie’s time as the Manager of Program Development at Mosaic Place (now The Moose Jaw Events Centre) was filled with memorable moments, from Marilyn Manson’s dressing room escapades to Motley Crue’s concert day shenanigans. If you need stories, she’s got plenty!
Community is close to Leslie’s heart. She chairs The Sunningdale/VLA Community Association (check out their new disc golf course!), leads The Moose Jaw North Board for MLA Tim McLeod, represents media for the Downtown Moose Jaw Association, and contributes to the City of Moose Jaw Community Clean Up Committee.
Director of Partnerships & Products
Halsten Rust
A partnership-focused leader, Halsten excels at building strong, profitable relationships that drive growth and innovation. With a knack for integrating financial insights into business strategy, he helps our Creators see the big picture and make informed decisions.
Halsten has a proven track record in leadership, guiding teams and businesses to success through collaboration and smart, strategic planning. Passionate about enhancing business operations, he is all about finding efficient ways to work together and keep things running smoothly.
By translating big ideas into actionable plans, Halsten ensures everyone’s on the same page and moving forward together.
Chairman
Carter Friesen
Carter was the President and COO of Golden West Broadcasting, a 65-year-old media company with 75 brands and over 400 employees based in Manitoba, Canada. As COO, he led Golden West through COVID, where revenue performance outpaced peers by 30%.
Carter was responsible for all of the company’s M&A activity, completing numerous deals. He also started a marketing services division, Homefield, which accounted for 20% of the company’s local revenue in just over a year of operations.
His experience with SMBs began in Northwestern Ontario, where Carter was the general manager for a group of local radio stations and news websites. Carter graduated from Canada’s premiere business school, Ivey Business, in the top quartile. In 2015, the Ivey Business Review published his article, “Finding a Seat in the Connected Car.”
CEO
Doug Campbell
Prior to joining Snowbank Capital, Doug was the Chief Revenue Officer for Golden West Broadcasting, where he outperformed his peers by 30% through COVID and achieved double-digit revenue growth each year.
Doug also served as the VP of Revenue at Vendasta, one of Canada’s fastest-growing software companies. Under his leadership, Vendasta reached $40 million in annual recurring revenue (ARR).
Before that, through 2017, Doug worked as Director of Business Development at an entertainment startup at Mosaic Place, where he was named one of North America’s Top 35 Under 35 Executives. During his tenure, he was eventually named Interim CEO.
Doug is a graduate of the Pavillion CRO School, attended the University of Regina, and is Winning by Design Revenue Architecture Certified.
CMO
Jamie Taylor
Jamie’s a veteran marketer who uses data to build strategies and high-performing teams that drive revenue. He views marketing as a science that is continuously iterated and optimized through experimentation.
Jamie challenges his team, along with himself, to demonstrate growth from project to project. Driven by innovation, he thrives in high-growth environments and is dedicated to building his career in the B2B local marketing space.
Director of Revenue Operations
Brittany Friesen
Brittany has a proven track record of driving growth and innovation at one of Canada’s fastest-growing marketing companies. She works closely with the executive team and their departments to turn their vision into reality.
Specializing in leading strategic initiatives, Brittany fosters a positive and productive culture, manages operational tasks, and contributes to creative problem-solving. She also leverages her extensive network of corporate connections to find the best solutions and opportunities for Creatorade.
Brittany is passionate about helping Creatorade deliver exceptional value to its customers.
Director of Digital Operations
Mike Poirier
With over 25 years of experience, Mike has traversed roles from graphic and web designer to media buyer and digital advertising manager.
His pivotal contributions led to the exponential growth of Acadia Broadcasting’s digital department and the inception of RoundTable, a digital spinoff brand, where he spearheaded the recruitment and management of an entire digital fulfillment team.
Mike’s passion lies in leveraging technology to streamline workflows, ultimately enhancing customer experiences and campaign efficiencies. He finds fulfillment in contributing to the success of small to medium businesses just like yours.
Customer Success Manager
Song Rattanavong
With over 15 years of experience in B2B sales, Song specializes in consultative selling of marketing solutions to Fortune 500 companies, brands, and local businesses. He is a numbers-driven professional who values measurable goals.
Originally from a Laotian immigrant family with a Thai surname, Song attended the University of Saskatchewan, where he studied Sports Management. Throughout his career, he has collaborated with top companies like VISA, CitiBank, and Johnson & Johnson on multinational projects, honing his skills in negotiating complex deals.
Recently, Song has focused on marketing, particularly in online solutions such as Reputation Management, Hootsuite, and digital advertising. He excels at building long-term client relationships to maximize ROI. His expertise spans SEO, web design, social media strategy, and advertising campaigns using platforms like Google AdWords and Facebook Ads.
Passionate about leveraging technology to drive revenue growth, Song aims to help clients achieve their business goals effectively.
Ashley Weare
Ashley is a sales leader with over 10 years of experience in helping businesses and organizations grow revenue and achieve their objectives. Her passion lies in identifying and addressing gaps in the customer journey, optimizing client marketing budgets, and facilitating effective campaigns.
Specializing in these areas, Ashley is a creative thinker and a collaborative leader. She consistently strives to deliver high-quality results for her clients.
Ad Operations Specialist
Angela Bruce
Angela, the advertising wizard of Southern Alberta, has been sprinkling her magic on businesses for 15 years. With a treasure trove of creative ideas and a knack for all things advertising, she’s your go-to gal for crafting the perfect marketing mix.
Whether teaming up with local creators or scouting out the ideal influencer, Angela’s got your back from start to finish.