Local Influencer Marketing: What It Is and How It Works

Hi there, we’re happy you’re here! Allow us, Creatorade to be your local influencer guide, we’ve been at this for awhile, and it’s our job to make sure you’re getting all the information you need around local influencer marketing and why it’s important.

All right, let’s get to it.

What is local influencer marketing?

We define it like this: local influencer marketing is a form of marketing that leverages the power and popularity of local social media personalities to promote businesses to their communities. Unlike traditional influencer marketing and traditional advertising, which often relies on celebrities or generic models, local influencer marketing leverages people who are well-known and well-liked in your community. 

These people have a strong connection with their local followers, who trust their opinions and recommendations.

Local influencer marketing is not just about posting a picture or a video of your product or service on social media. It is about creating a story that showcases your brand values, of course your offerings, but also your connection to the community. 

@KimDoes807 bringing awareness to local businesses and charities:

@kimdoes Shopping for valued customers! @No Frills Kenora. Make sure to follow as I will have a PC gift card to give away! #shopping #groceries #pcexpress #iboughtallthebananas ##contest #win #freegroceries #fyp #fypシ ♬ original sound – KimDoes

Authenticity matters more than you know

People don’t trust brands and businesses, as much as they do other consumers. According to a survey by Nielsen, 92% of consumers trust recommendations from people they know, while only 33% trust ads. Local influencer marketing is like word-of-mouth on steroids–their followers trust them and value their opinions. They are part of your community and share the same values and interests. 

More ROI on your marketing spend

On average, businesses earn $6.50 for every dollar spent on influencer marketing campaigns, that’s more than any other form of online marketing. We can’t be sure what radio and other traditional marketing gets you, because, well, we can’t measure it. Keep reading to understand why ROI is so high with local influencer marketing. 

Video, video, video

Video is the most powerful and popular medium on the internet. In 2020, it accounted for a whopping 82% of the internet’s traffic. Video creation is tough for local businesses; time and expertise don’t come easy. Local influencers are pros at it. They can plan, shoot, edit, and post it within hours, using their own voice, personality, and creativity their followers (your community) loves. 

Be. Where. Your. Customers. Are.

Social media. 90% of Canadians use it 2 hours per day! Social media is where your customers spend a good chunk of their time, and definitely where they spend the most time consuming media. Local influencers give businesses an easy way to reach their target audience on platforms like Facebook, Instagram, and TikTok. Which is big for brand and product visibility and virality. 

Pinpoint your customers, and only your customers 

Unlike radio’s, TV’s or display advertising’s shotgun approach, local influencer marketing has the ability to pinpoint your exact customer and guarantee businesses are hitting the right people with their message, using demographic, geographic, psychographic, and behavioural targeting parameters. With local influencer marketing , you can target the exact customer you want.

Start advertising immediately

Influencer campaigns launch fast and hit hard. Don’t wait for weeks in someone else’s workflow queue. You want your campaign promotion to kick-off right away, right? Don’t wait for long creative and approval processes, contracts, and schedules. Influencers come with built-in content (the stuff your community already loves) and a video camera. Just give them the idea, and they’re off to the races. Once created, you approve it, and voila, it goes live.

Build a younger audience

Attract younger generations who don’t know what traditional advertising is. Millennials and Gen Z are the largest and most influential generations in the market, as they have a high purchasing power and a high social impact. They are also the most active and engaged users on social media. Local influencers attract and connect with these younger generations, as they speak their language, understand their culture, and share their values. 

Finally, measurable advertising

Wouldn’t it be awesome to know exactly where your marketing dollars are going and how campaigns are performing? Local influencer marketing is 100% trackable. Track reach, impressions, views, clicks, conversions, sales, and ROI of your campaign. With this data, Creatorade optimizes current campaigns, and provides direction for future ones.

Conclusion

Pretty cool, right? It was our pleasure to walk you through some of the top reasons why local influencer marketing is so powerful. If you are interested in learning more, we encourage you to browse more of our website, check out some of our influencers like, @KimDoes807, @TheErinLucasand @LeroyandLeroy, or reach out to me directly through the contact us form. 

Until next time!