Paul Larsen Joins Creatorade Media Inc. as Investor and Board Member

Winnipeg, MB – Creatorade Media Inc., a rising leader in the local influencer marketing space, is pleased to announce that Paul Larsen has joined the company as an investor and board member. Larsen, a prominent figure in broadcasting media in Western Canada, brings a wealth of experience and a strong strategic vision to the Creatorade team.

Carter Friesen, Co-Founder and Chairman of Creatorade, expressed enthusiasm about the new partnership, stating, “We are thrilled to welcome Paul Larsen to the Creatorade family. His extensive background and success in media, content, and start-ups will be invaluable as we grow and empower local content creators.”

Paul Larsen has enjoyed a 38-year career in Canadian radio, working in all facets of the industry. From 2007 to 2024, he owned and operated radio stations in Alberta and British Columbia, selling his last station on March 31, 2024.

Paul continues to consult and assist other broadcasters with CRTC matters as well as with programming, operations and technical aspects of radio. His extensive experience and commitment to innovation make him a valuable addition to the Creatorade Media Inc. board.

Doug Campbell, Co-Founder and CEO of Creatorade, added, “Paul’s investment and active participation on our board will accelerate our growth and help us expand our footprint in small and medium-sized North American markets. His insight and leadership will be pivotal as we aim to redefine local media dynamics.”

Creatorade Media Inc., which operates in Lethbridge, Alberta, Kenora, Ontario and Saskatoon, Saskatchewan is on a mission to empower local digital content creators, enabling them to build their brands, control their content, and generate stable income. The company is poised for significant growth and increased impact with Larsen’s support.

Paul Larsen shared his excitement about joining Creatorade, saying “I am excited to support Creatorade’s vision of empowering local content creators to bring their talent to the social media platforms that audiences are most passionate about and spend considerable time with daily. This company is set to transform local media and advertising, and I am eager to contribute to its success and expansion.”