The Rod Pedersen Show Partners with Creatorade to Connect Brands with One of Canada’s Most Trusted Sports Media Platforms

Moose Jaw, SK — Creatorade Media Inc., a leader in local creator marketing, is proud to announce a new partnership with The Rod Pedersen Show, hosted by Hall of Fame Canadian sports broadcaster, best-selling author, and longtime sports media personality Rod Pedersen.

Rod has spent decades building one of the most trusted voices in Canadian sports — from calling four Grey Cups, the World Juniors, and the Memorial Cup, to covering marquee stages like the Super Bowl, the Stanley Cup Final, and the NHL All-Star Game. His daily show reaches sports fans across the Prairies, Canada, and the US on radio and streaming. He also hosts the award-winning Cats ‘N Bolts Podcast, Florida’s most-watched hockey program covering the Panthers and Lightning, and broadcasts to Nevada audiences through Silver State Sports & Entertainment — giving him an established presence in the Las Vegas sports market alongside his Prairie roots.

Through this partnership, Creatorade will connect businesses and brands with The Rod Pedersen Show to reach engaged, loyal sports audiences through credible content, meaningful conversations, and trusted media placements — both at home in Saskatchewan and in the markets Rod has built south of the border.

Doug Campbell, CEO of Creatorade, shares: “Rod and The Rod Pedersen Show have built real trust with sports fans across Saskatchewan and beyond — from the Prairies to Florida to Las Vegas. Rod is one of the most recognizable and trusted voices in Canadian sports media, but what makes this exciting is that he has also been a true digital pioneer. Long before most people understood where sports media and creator-led content were headed, Rod was building direct audience trust across platforms. From being a go-to source for CFL news and high-profile guests, to his coverage across the NHL, Junior Hockey, Florida & Nevada hockey scenes, he has created a rare connection with fans on both sides of the border. At Creatorade, we see Rod as exactly where the creator economy is going: credible voices with deep expertise, real community trust, and the ability to help brands connect in a way that feels authentic, relevant, and built for the future.”

Rod Pedersen adds: “We’re excited to partner with Creatorade and work with brands that align with our show, our audience, and the communities we care about. The Rod Pedersen Show has always been about real conversations, strong stories, and connecting with fans, and we’re looking forward to continuing to help great businesses do the same.”

This partnership continues Creatorade’s mission of helping top creators, media personalities, athletes, and local platforms build meaningful relationships with brands through authentic digital storytelling.

About Creatorade

Creatorade Media Inc. is a creator marketing company helping brands connect with audiences through trusted creators, athletes, media personalities, and local voices.

Built in Saskatchewan and working across Canada and beyond, Creatorade manages campaigns end-to-end — from strategy and creator selection to content execution, paid amplification, and performance reporting — while helping creators turn their influence into meaningful brand partnerships.

As attention continues to shift from traditional advertising to trusted digital voices, Creatorade helps brands show up where communities are already paying attention.

About Rod Pedersen

Rod Pedersen is one of Canada’s most recognizable sports broadcasters, with more than 30 years of experience covering the CFL, WHL, and the biggest stories in sports. A bestselling author, mental health advocate, and keynote speaker, Rod is the host of The Rod Pedersen Show, Canada’s premier daytime sports talk show, reaching audiences across North America on YouTube, Game+ Network, Silver State Sports & Entertainment Network, WQVZ Mission Radio, and major podcast platforms. Known for his honest opinions, engaging interviews, and passion for sports, Rod continues to connect with fans through broadcasting, public speaking, and his advocacy for mental health and recovery.

About The Rod Pedersen Show 

The Rod Pedersen Show is Canada’s premier daytime sports talk show, airing live weekdays from 10:00 a.m. to 12:00 p.m. MT (12:00 p.m. to 2:00 p.m. ET). Hosted by veteran broadcaster Rod Pedersen, the show features interviews with top names from the CFL, NHL, NFL, MLB, and the sports and entertainment world. The program is available on YouTube, Game+ Network, Silver State Sports & Entertainment Network, WQVZ Mission Radio, and as an audio podcast on all major podcast platforms, delivering engaging conversations, breaking news, and expert analysis to sports fans across North America.